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Committee Insights: How To Use A Marketing Mindset To Raise Capital For Your Cannabis Company
NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

The NCIA Committee Insights series showcases content produced in partnership with one of our 15 member-led committees.

In this 60 minute presentation our panel of cannabis finance specialists, leading operators and capital raising experts (assembled by NCIA’s Marketing & Advertising Committee) will guide you through best marketing practices and considerations to deploy when fundraising in the cannabis industry from a marketing perspective.

Learn tips and tricks and do’s and don’ts from marketing pro’s and industry insiders to best position your company to get the attention of investors in the current market conditions just as you've done when targeting consumers.

At the conclusion of the discussion they’ll be hosting a moderated Q&A session so don’t miss your chance to participate in this interactive educational experience with leading minds from the cannabis retail, investment and fundraising space!

Dec 7, 2022 03:00 PM in Eastern Time (US and Canada)

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Christine de la Rosa
CEO & Co-Founder @The People's Ecosystem
Jeff Arbour
Founder & CEO @Nana & Pop
Jeff has been helping Madison Avenue advertising agencies and fortune 100 companies navigate the digital landscape and build great brands for the last 17+ years. He has been solely focused on the cannabis industry since the summer of 2016 and has worked across the supply chain, helped California brands transition to adult use, and even lived on a Cannabis Farm in The Emerald Triangle of Northern California. Jeff founded Nana & Pop in 2019. Nana & Pop builds cannabis brands and digital communities for themselves and the world's largest cannabis operators. Nana & Pop’s portfolio of brands reflects the diverse members of a family and their varied needs and sensibilities when it comes to the cannabis plant. Prior to Nana & Pop, Jeff was a co-founding partner at Chameleon Collective, a team of experienced senior executives & entrepreneurs helping businesses seeking transformation or to scale growth rapidly.
Erin Gore
Founder, CEO @Garden Society
Jake Kuczeruk (Moderator)
Cannabis Consultant
Jake is one of the more visible and highly respected cannabis industry executives. He led The Arcview Group's Business Development team as Vice President and oversaw and vetted hundreds of Cannabis and CBD companies, focusing on driving sales and partnerships. Jake is currently a Strategic Advisor of Arcview Consulting, where he helps advise companies on executing Go-to-Market strategies, licensing, valuations, analysis and due-diligence & expansion strategies, as well as Head of Partnerships for BlueSky Wellness.