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Committee Insights: Changing the Game for Women in Cannabis
NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

The time to “move the needle” for women in cannabis is gone. It’s time to change the game. The women’s market is underserved, and the riches will go to those who understand and target women. You know the stats: only 2% of venture funding goes to women (minority women get .0006%). C-Suite and board diversity improves profitability. So why are we having this conversation? Because we’re going backwards. Female executive representation in cannabis has shrunk to 22% in 2021 from 36% in 2019 (below the average 30% in mainstream businesses). Learn how to advance women and tap into the single greatest market opportunity for legalization and sales. Get actionable solutions to implement today and get your business and our industry back on track.

Learning Objectives
• Discover the definition of a female-friendly cannabis retail experience
• Get a suite of actionable solutions to increase success and profitability
• Learn the best career paths in cannabis for female candidates
• Learn where male dispensary buyers are missing the mark
• Identify opportunities across the supply chain to attract women


Whitney Beatty, Josephine & Billie’s

Wendy Bergman, WBS Equities

Brad Bogus, Cannabis Doing Good

Laura Sinton, AFC Products

Jeanne Sullivan, The Arcview Group

Jeanine Moss, Outfront Solutions (Moderator)

Aug 23, 2022 03:00 PM in Eastern Time (US and Canada)

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Jeanne Sullivan
CIO | Co-Founder @Arcview Ventures / Arcview Collective Fund
Jeanne has been a member of the Arcview team for several years, a 12 year old company that saw, before most, that investors would want to convene and meet dynamic cannabis business owners and entrepreneurs. Jeanne is an investor, advisor and sought-after speaker in the cannabis sector leveraging 25 years of tech investing. She is the Chief Investment Officer of Arcview Ventures and co-founder of the Arcview Collective Fund. Formerly, Sullivan was a General Partner and co-founder of a NYC-based venture capital fund with $400 million under management. Jeanne has been a member of the Women’s Leadership Board at the Harvard Kennedy School and is an Athena Entrepreneur Fellow for Barnard College. She also serves on the board of PayQwick, a company that delivers treasury services to cannabis companies. She also serves on the Global Board of Trustees of Astia, funding high-growth women entrepreneurs. Forbes cited Sullivan as “one of the women VCs changing the world."
Wendy Berger
CEO and Founder @WBS Equities, LLC
CEO and Founder of WBS Equities, founded in 2004 specializing in ground-up construction, renovation, development, sale leaseback transactions and acquisition of industrial buildings for food and beverage manufacturers and distributors. She has grown the business into a nationally recognized leader in this niche area within industrial real estate development and acquisitions. In addition to the firm’s focus on real estate development for food and beverage manufacturers and distributors, Wendy has over 30 years’ experience in real estate brokerage, real estate finance and structuring complex real estate transactions. Wendy is also a serial entrepreneur. Outside of WBS Equities, LLC, Wendy brings decades of experience in strategic planning, execution, and exits for rapid growth start-ups. She loves being a part of the explosive growth phase of companies and working alongside founders to provide strategic leadership and guidance to help create dynamic and forward-thinking organizations.
Whitney Beatty
CEO / VP @Apothecarry Brands / Josephine & Billies / Supernova Women
Whitney Beatty is a dynamic former reality television development exec turned cannabis entrepreneur. Her cannabis storage company Apothecarry Brands, Inc. was selected for the first cohort of Canopy San Diego cannabis business accelerator and won the ArcView Groups 2017 Los Angeles pitch prize. She also serves as founder & CEO of Josephine & Billie’s, the first dispensary focused on the recreational and medicinal needs of women of color, which was selected as the first investment for the TPCO Social Equity Fund. Whitney is a fierce advocate for equity and women of color in the cannabis space, and serves as VP for Supernova Women and the Cannabis Equity Retailers Association.
Laura Wilkinson Sinton
CEO @Caligrown™/CaliMota
Laura Wilkinson is an entrepreneur with over 35 years of experience in emerging industries building several companies from zero. She has successfully launched broadcast companies, precious metals recycling entities, an information security company and consumer product manufacturing for retail – all industries with substantial compliance requirements. Between those, she worked in Broadcast Radio and Television in San Diego and Fortune 500 Marketing Communications leadership positions in the energy sector. Since 2017, she has led Caligrown™, a leading applicant for several legal Cannabis retail storefronts in San Diego’s South Bay area. Her family has been involved in operations and advertising for several legal Cannabis Dispensaries in Oregon since legalization in 2015. Laura is a seasoned public speaker, a Certified Team Facilitator, recorded an episode of Shark Tank, and contributes to the New York Times. She lives with her husband Jon Sinton $ their rescue dog Carmen in Coronado, CA.
Brad Bogus
CMO @Cannabis Doing Good | iShopEco
Brad is currently the CMO of Cannabis Doing Good and iShopEco (a sustainable marketplace startup). He is a Corporate Social Responsibility, marketing, and communications leader who has spent much of his career as an entrepreneur and advisor to start-ups. Brad has 17 years of leadership experience with companies both private and public in the cannabis industry, legacy and digital media publishers, marketing agencies and even an eSports gaming platform. He also helped cofound SocialGood.us, an organization based out of Austin TX that collaborated with the UN Foundation, the State of Texas, SXSW and more to put Corporate Social Responsibility at the forefront of how businesses think, operate and engage the communities they impact.
Jeanine Moss (Moderator)
Co-Founder @Outfront Solutions
Brand and marketing strategist, C-Suite advisor, and co-founder of Outfront Solutions, a branding, marketing and business development firm that co-creates the future with her clients. She makes a habit of breaking glass ceilings as an entrepreneur & changemaker, often being the only female in the room. Best-known in the cannabis industry as the founder of AnnaBis, the first luxury odor-proof accessories to carry cannabis in style. She has launched six companies of her own and dozens more for clients. Formerly, CMO of The September 11th Fund, and promoted tourism to New York City, as well as a publisher, journalist, media relations specialist, digital communicator, membership marketer, & strategic communications advisor to the Undersecretary of Defense. While supporting Fortune 500 companies like Omnicom, Accenture, and Booz Allen Hamilton, gaming companies and venture funds, Moss focuses on elevating women’s personal brands to help them gain entrée into the C-Suite and public boards.