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Fireside Chats with NCIA's Government Relations Team: Going Green - Considerations for Businesses & Policymakers
NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most. The Fireside Chat series of NCIA’s #IndustryEssentials webinars are an exclusive monthly opportunity for NCIA members to hear from our government relations team and guests about the latest developments in federal policy LIVE.

As the cannabis industry continues to grow, so does its environmental impact. This fast-growing and highly regulated industry (at the state level) is poised to lead on evolving business challenges, including the adoption of environmentally sound business practices that demonstrate to the broader agriculture sector that comprehensive environmental sustainability is achievable. But, challenges remain and the stakes are ever-increasing.

Register today to listen to Mike and Michelle as they’re joined by special guests to discuss the future of sustainability in the cannabis industry. We’ll look at the intersection of the current environmental footprint of the cannabis industry, existing sustainability solutions (packaging, regenerative farming, renewable energy), political and economic issues limiting adoption of these practices by operators, and lay out strategies to remove those barriers. We’ll also be talking extensively about NCIA’s 2020 white paper (Read Now: https://bit.ly/3uDogfa) on environmental sustainability, so be sure to take a look!

Oct 27, 2021 12:00 PM in Eastern Time (US and Canada)

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Sabrina Fendrick
CEO @Essentia Endeavors
Sabrina Fendrick is an industry veteran with over 13 years of experience working on cannabis policy, social justice advocacy and corporate social responsibility/ESG. She engages with businesses and government to advance a sustainable and equitable framework for the emerging market. In 2021 Sabrina founded Essentia Endeavors to help businesses amplify their brands with impact strategies. Before her launch she was Chief Public Affairs Officer for Berkeley Patients Group (BPG), the nation’s oldest dispensary. In 2018 she successfully cut Berkeley’s adult-use tax rate in half. She was chair of the CA Cannabis Industry Association Retail Committee from 2017-2019, was a member of the United Cannabis Business Association Legislative committee from 2019-2021 and is currently part of the NCIA Policy Council. Sabrina began her career in 2008 at the DC-based National NORML where she created the NORML Women’s Alliance, the first nationwide women-focused cannabis program.
Tiffany Watkins
CEO @Vanguard Media Online
Tiffany Watkins is known in the community as LadyCanna. She's a former IT Professional, working many years as a Network Systems Engineer. She holds degrees in Computer Sciences and Network Infrastructure, as well as multiple certifications. Her grassroots campaigning and advocacy goes back 30+ years. She's been heavily involved in patient representation, harm reduction, public policy, and overall community organizing. Her goal is always to elevate and unify the voices of the people in order to make pivotal changes. In 2019 Tiffany Founded Vanguard Media Online. Vanguard is a media platform and magazine that's dedicated to Women in Cannabis. She proudly showcases the efforts, innovation and creativity of all Women. In addition, Tiffany teaches Cannabis Advocacy and Cannabis Branding/Marketing at Oaksterdam University. She also sits on many boards and committees where she helps craft changes in cannabis policy, public health, and social justice.
Kaitlin Urso
Environmental Consultant @Colorado Department of Public Health and Environment
Kaitlin Urso is an environmental consultant with the Colorado Department of Public Health and Environment that specializes in helping small businesses, specifically breweries and cannabis businesses, reduce their environmental impacts. Kaitlin is CANNRA’s Energy and Environment Committee Chair. Recently, Kaitlin was the lead author and engagement manager for the NCIA's new Cannabis Environmental Report and project managed the CO2 capture and reuse pilot project between a brewery and a cannabis cultivation. Kaitlin's work has been featured in Wall Street Journal, Forbes, CNN, NPR, Science Magazine, and countless industry publications. She has 10 years of technical environmental experience, a mechanical engineering degree.
Ron Basak-Smith
CEO @Sana Packaging
Ron earned his BA at Ithaca College and his MBA at CU-Boulder. Ron is a member of Colorado’s Recycle Colorado Council, Denver’s Cannabis Sustainability Work Group, and the Resource Innovation Institute’s Waste Management Work Group. He also sits on the National Cannabis Industry Association’s Packaging & Labeling Committee. Prior to the cannabis industry, Ron worked in the liquor industry.