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NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most. As the cannabis industry continues to find its footing across the US, we're witnessing the emergence of true artisans entering the market to introduce an array of high-quality craft products, designed to appeal to a counisesseur audience. With mass production sidelined in favor of meticulous attention to detail and leveraging only the most premium of ingredients, craft cannabis presents an opportunity for consumers to broaden their horizons, to begin education themselves on the merits of sustainable farming practices and the importance of selecting genetics and terpene profiles that resonate with their body's unique endocannabinoid systems. Join the craft revolution- and start your journey with this special edition, joint collaboration webinar of NCIA's Manufacturing, Retail, and Cultivation committees on 03/25 at 3pm ET. 1. Cultivation and manufacturing practices that define craft cannabis 2. The life cycle of a craft product 3. The future of craft cannabis in an ever changing regulatory landscape