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NCIA’s #IndustryEssentials webinar series is designed to keep you informed and ahead of the curve with timely, engaging, and essential education—when you need it most. In this edition of our Committee Insights series, we're diving into one of the most talked-about topics in cultivation: profitability. Whether you're a new license holder or scaling a multi-site operation, knowing how to grow isn’t enough—you need to know how to grow profitably. Join leaders from NCIA’s Cultivation Committee for a practical conversation about the financial blind spots that might be holding your business back—and what to do about them. From understanding your true cost of production to streamlining inventory systems and managing long cash flow cycles, this session will give you tools and strategies you can put to work right away. Featured Speakers: • Velvet Kavanagh | Cultivation Consultant • Raymond Guns | DOPE CFO Certified Advisor Together, they’ll share firsthand insights from working directly with cultivators across the country, breaking down financial best practices in a way that’s accessible, actionable, and tailored to the unique challenges of the cannabis industry. Key Takeaways: • Pinpoint 2–3 areas where you may be overspending or missing opportunities to cut costs • Learn simple, effective systems to track inventory and cash over long cultivation cycles • Explore the mindset and strategic shifts needed to sustain profitability in an unpredictable market Session Topics: A. Determining your true cost of production B. Inventory management best practices C. Cash flow strategies for cultivators