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Committee Insights: From Subculture to Pop Culture: Creating a Culturally Relevant Cannabis Brand
NCIA’s #IndustryEssentials webinar series is our premier digital educational series featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

As the industry transitions from margins to mainstream, cannabis brands reach wider audiences. With that comes the need to navigate an increasingly complex media landscape to capture consumer attention. Learn how to make your brand more valuable to consumers by understanding their passions, engaging with fans, sharing in cultural events, and participating in social conversations.

Learning Objectives

• Learn what it takes to become a culturally relevant brand through real brand examples presented by the industry marketing experts who built them.

• Understand the risks and rewards of joining cultural conversations and specific considerations for cannabis and cbd brands.


Dana Mason, Brand Director at Cresco Labs

Alexis Mora, Head of Marketing at Harborside

Tara Rozalowsky, VP, Beverages & Edibles at Canopy Growth Corporation

Allison Disney, Partner, Business Strategy, Receptor Brands

Jul 20, 2021 12:00 PM in Eastern Time (US and Canada)

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Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: National Cannabis Industry Association.