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NCIA Committee Insights: 10 Tips in 20 Minutes - A Guide to Building Winning Campaigns
NCIA’s #IndustryEssentials webinar series is our premier digital educational platform featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most.

Join members of NCIA’s Marketing & Advertising Committee for a virtual edition of their recent “Lightning Lesson” hosted inside the Elevation Lounge at NCIA’s 7th annual Cannabis Business Summit & Expo in San Francisco, CA last month!

Their talk will cover everything your business needs to know to properly design a marketing campaign that will engage your community and ensure success at any budget. With a focus on campaigns surrounding 4/20, they’ll highlight the lessons learned from last year’s “Best of 4/20 Marketing Campaign Contest" to help set your company up to make a splash this Spring!

Additionally, we'll be announcing initial details surrounding the 2022 edition of the “Best of 4/20 Marketing Campaign Contest" which will include community-sourced judges, expanded entry categories as well as an in-person element being implemented into Cannabis Business Summit & Expo taking place from July 20th - 22nd once again at the Moscone Center in the heart of the Bay Area.

We’ll even be joined by a few special guests from last year’s finalists to provide an update on the continued success of their previous campaign and a sneak peek at their plans for 2022!

Missed last year's virtual event or just want to refresh yourself prior to the program? Check out the recap blog here: https://bit.ly/3ntAV21

Don’t miss your chance to learn the tips you’ll need to both build and execute a successful marketing campaign surrounding our industry’s highest of holidays. There will be a TON of contest details, award benefits, event-related perks and more during the next few months so if you’re interested in participating in this year’s contest mark your calendar and register today!

Feb 15, 2022 03:00 PM in Eastern Time (US and Canada)

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Melinda Adamec
Senior Director, Strategic Partnerships @OMI Industries
Melinda Adamec is the Sr. Director for Strategic Partnerships at OMI Industries, a global leader in plant-based odor abatement solutions. Adamec manages all aspects of the cannabis industry for OMI’s consumer and industrial brands including serving as brand manager for Cannabolish plant-based smoke odor removers. Prior to joining OMI, she spent eight years as a Senior Vice President at two public relations agencies in Washington, D.C. With experience steeped in building consumer brands (Ace Hardware, McDonald’s, Microsoft, Reuters, Rosetta Stone, US Postal Service) using a variety of marketing disciplines. Adamec has worked on a variety of award-winning public relations and marketing campaigns in the disciplines of finance and consumer packaged goods. Adamec is a member of the Cannabis Marketing Association and serves on the National Cannabis Industry Association's Marketing & Advertising Committee.
Tara Coomans
CEO & Founder @Avaans Media
Coomans has established herself as an award-winning communication & public relations expert in emerging industries (including drones, UAS/UAM/AAM, cannabis & technology), purpose-driven brands, and institutional organizations, including regulated industries from startup to publicly traded. Coomans combines her experience in PR, social media, & event marketing with emotional intelligence to create a 360-degree view of every public relations strategy. Her depth of communications experience spans the globe and includes corporate communications, public affairs, strategic partnerships, social media, community relations, events, media relations, and crisis communications. Coomans puts her well-rounded experiences in corporate communications, reputation management, strategic partnerships, social media, events, public speaking, and media relations for clients of Avaans PR, which she founded in 2008 under the name Akamai Marketing in Honolulu.